Awarded a Queen's Gallantry Medal for his attempts to save Niki Lauda after Lauda's crash at the Nurburgring in 1976, Guy later became a hugely successful sponsorship consultant, a role he took up straight after racing retirement, and in that particular field of the sport, he was a hugely significant and influential person. So many of the unique or influential sponsorship came via him and he was responsible for helping many drivers progress in the sport, and for many teams to survive. Formerly lived in France, but in the last years of his life, he lived in Galway, Ireland. Guy's last years were difficult, sadly beset by ill health and tragedy; son Sean followed him into racing, and was at the height of his success at the time of his tragic death in a crash whilst as a passenger, performing in his role as a driver coach. Guy had health issues since suffering a stroke but still tried to keep links to the sport. Guy did an interview in 2018 for this site; this can be found below.

Read interview.

Biography last updated 20 Jun 2026